標識設計（設計術(shù)語）

        標識是為了達到某種視覺效果的一種板式標配，旨在，簡單易懂，能清晰的傳達指引信息。文字樣式可以表現(xiàn)出性格、背景、含義。形態(tài)與記號一同表現(xiàn)出象征與構(gòu)造性意義。

        標識行業(yè)背景

        標識，則是其中一種獨特的傳送方式。人類活動的環(huán)境標識都需要引導、指示、說明、提醒、警告或介紹，以便人們很快熟悉適應環(huán)境，尤其高速發(fā)展著的現(xiàn)代社會。印刷、攝影、設計和圖像傳送的作用越來越重要，這種非語言傳送的發(fā)展具有了和語言傳送相抗衡的競 爭力量。

        標識設計，人類直觀聯(lián)系的特殊方式，不但在社會活動與生產(chǎn)活動中無處不在，而且對于國家、社會集團乃至個人的根本利益。越來越顯示其極重要的獨特功用。隨著人們對高品質(zhì)休閑生活的需求與日俱增，各種類型的高檔住宅區(qū)、頂級寫字樓、商業(yè)中心、星級酒店和度假村對標識系統(tǒng)的需求層次也在走高，同時隨著國際交往的日益頻繁，標識的直觀、形象、不受語言文字障礙等特性極其有利于國際間的交流與應用，因此國際化標識得以迅速推廣 和發(fā)展，成為視覺傳送最有效的手段之一，成為人類共通的一種直觀聯(lián)系工具。

        環(huán)境景觀標識作為整體環(huán)境中重要的一部分 需求，在歐美發(fā)達國家已經(jīng)被研究了很久，但在國內(nèi)真正意識到它的重要性僅僅剛剛開始。中國的環(huán)境景觀需要發(fā)展有特色的標識系統(tǒng)設計，標識設計是人類社會經(jīng) 濟快速發(fā)展，城市化建設不斷提高的必然要求，是人類文明進步的標志。

        什么是標識概念設計？標識概念設計突出創(chuàng)意

        標識創(chuàng)意=創(chuàng)異+創(chuàng)議+創(chuàng)藝+創(chuàng)益+創(chuàng)憶設計貴在創(chuàng)新，但創(chuàng)新并不是一味的求新、求異，而是要有創(chuàng)新的方法。設計創(chuàng)新的方法同研究一切事物一樣，是從內(nèi)、外因兩方面一齊入手。內(nèi)因包括形理、物理和事理，比如說形式上的造型創(chuàng)新；結(jié)構(gòu)制造上的技術(shù)、工藝創(chuàng)新；物理、化學原理上的材料、應用創(chuàng)新。外因則包括人理和事理，如概念、使用方式；營銷、管理、品牌戰(zhàn)略等等。

        Signage Design-What is Logo Concept Design?

        Signage design (design term)

        The Signage is a kind of board standard configuration to achieve a certain visual effect, which aims to be simple and easy to understand, and can clearly convey the guidance information. The text style can express character, background, and meaning. The form and the sign show symbolic and constructive meaning together.

        Signage industry background

        Identification is one of the unique transmission methods. The environmental signs of human activities need guidance, instructions, instructions, reminders, warnings or introductions so that people can quickly become familiar with the environment, especially the rapidly developing modern society. The role of printing, photography, design, and image transmission is becoming more and more important. The development of this nonverbal transmission has a competitive power to compete with verbal transmission.

        Signage design, the special way of human intuitive connection, is not only ubiquitous in social activities and production activities, but also for the fundamental interests of the country, social groups and even individuals. It increasingly shows its extremely important and unique functions. With the increasing demand for high-quality leisure life, various types of high-end residential areas, top office buildings, commercial centers, star hotels and resorts have higher levels of demand for identification systems. At the same time, with the increasing frequency of international exchanges, The intuition, image, and freedom from language barriers of the logo are extremely conducive to international exchanges and applications. Therefore, international logos can be promoted and developed rapidly, becoming one of the most effective means of visual transmission, and a common intuition for mankind. Contact tool.

        As an important part of the overall environmental demand, environmental landscape labeling has been studied for a long time in developed countries in Europe and America, but the real realization of its importance in China has only just begun. China's environmental landscape requires the development of distinctive logo system design. Logo design is an inevitable requirement for the rapid development of human society and economy and the continuous improvement of urbanization, and a sign of the progress of human civilization.

        What is Signage concept design? Signage concept design highlights creativity

        Signage creativity = creativity + creativity + creativity + creativity + creativity design is based on innovation, but innovation is not blindly seeking new and different, but an innovative method. The method of design innovation is the same as studying everything, starting from both internal and external factors. Internal factors include form, physics, and affair, such as innovation in form; technology and process innovation in structural manufacturing; and material and application innovation in physics and chemistry principles. External factors include human management and affair, such as concept, usage; marketing, management, brand strategy and so on.